BUS 302 - Business Written Communication
3 Credit(s)
Emphasis on written communication in various business and professional contexts. Topics include report writing, business plans, professional correspondence and reports, and written communications in the employment context.

BUS 304 - Entrepreneurship
3 Credit(s)
A study of entrepreneurs and the creation of new ventures. Emphasis is on the characteristics of successful entrepreneurs, the identification and analysis of new ventures, and the traditional requirements for continued success of a venture after its founding. There is no Business or Economics prerequisite for this course. It is open to all Hillsdale College students with Junior standing.

BUS 315 - Principles of Marketing
3 Credit(s)
An introduction to the principles and practices of marketing goods and services. The essentials of strategy, organization, marketing mix, ethical responsibilities, communication and inter-functional relationships are studied.

BUS 320 - Quantitative Analysis
3 Credit(s)
An introduction to the quantitative tools necessary for advanced courses in business, covering such topics as regression analysis, decision-making under uncertainty, linear programming, forecasting, elementary game theory, queuing theory and inventory management. Prerequisite: ECO 206 or instructor approval.

BUS 330 - Financial Management
3 Credit(s)
An introduction to business finance, covering the topics of present value, stock and bond valuation, capital budgeting, financial forecasting and capital structure.

BUS 393 - Special Topics
1-3 Credit(s)
By arrangement with the instructor.

BUS 400 - Management Theory and Practice
3 Credit(s)
A study of basic principles of management and leadership in global organizations. Emphasis is placed upon organizational structure, development and change. Professional competencies and ethical issues are outlined.

BUS 401 - Advanced Financial Management
3 Credit(s)
Analysis of decision-making within the firm, emphasizing the conceptual structure of problems and the use of advanced analytic techniques. Specific topics include current asset management, capital budgeting, capital structure, dividend policy, long-term financing, mergers, and corporate planning models. Prerequisite: BUS 330.

BUS 410 - Investments I
3 Credit(s)
The course introduces mean-variance portfolio analysis stressing the core knowledge and tools used by professional portfolio managers. Topics include security markets and trading basics, fundamental security analysis, portfolio theory, mean-variance asset pricing, and market efficiency. Case studies and assignments require use of Excel. Prerequisite: BUS 330.

BUS 411 - Futures and Options Markets
3 Credit(s)
This course provides an introduction to the trading, pricing and risk management applications of financial derivatives. The derivatives contracts studied include: futures on commodities, currencies, bonds and stock indices; currency forward contracts; forward rate agreements; and options on stocks, stock indices, currencies and futures. Prerequisites: BUS 330.

BUS 418 - Readings in Power, Leadership and Responsibility
3 Credit(s)
Classic and contemporary readings in organizational and human-resource management, leadership style and responsibility, ethical and social dimensions of business, and moral philosophy of business. Prerequisite: junior standing.

BUS 419 - Business Ethics
3 Credit(s)
A case course focusing on typical ethical dilemmas encountered by business managers. Students will be introduced to the context in which managers are forced to make ethical decisions and provided with various models and frameworks by which ethical problems may be analyzed. Prerequisite: junior standing.

BUS 431 - Case Studies in Finance
3 Credit(s)
Case studies covering the topics of corporate financial analysis, value creation, financing alternatives, international finance and derivative securities. Extensive case readings and class participation are required. Prerequisite: BUS 330.

BUS 432 - International Finance
3 Credit(s)
This course surveys the modern paradigms in international finance stressing the behavior and the global competitive environment facing the multinational firm. Specifically, the course examines the theory linking the world's various foreign exchange(FX), money, and securities markets, emphasizing global investment and risk management. Topics include international monetary arrangements, balance of payment statistics, spot and forward FX markets, FX futures and options contracts, interest rate parity, purchasing power parity, exchange rate theory, global mean-variance portfolio theory, FX hedging, and emerging markets. Prerequisite: BUS 330 or permission of instructor.

BUS 433 - Investments II
3 Credit(s)
A seminar in portfolio management, this course examines advanced topics in professional management of investment funds. Course topics vary, depending on the instructor, and typically focus on innovations in the investment strategies and products. Specific topics may include principles of active portfolio management, performance evaluations, hedge funds, and investment applications of derivative products. This course requires the use of Excel and outside research resources. Prerequisite: BUS 410.

BUS 434 - Risk Management
3 Credit(s)
This course provides an introduction to enterprise risk management, where the management of risk is integrated and coordinated across the entire organization. All categories of risk (financial, market and operational) are studied. Value-at-risk, which is the main method for measuring risk, is examined in detail. Other measures, such as earnings-at-risk and shareholder vale added are also considered. Finally, the course also examines how enterprise risk management may be implemented, and the issues that arise when one attempts to change the culture of a firm. Prerequisite: BUS 330 or permission of instructor.

BUS 440 - Operations Management
3 Credit(s)
The processes and management of the production of goods and services, the transformation of inputs into the finished product and services available to the consumer or organization are studied. Emphasis will be given to understanding operations management as a competitive force within the organization. Site visits are an integral part of the course.

BUS 441 - Strategic Management
3 Credit(s)
Case studies involving the formulation, analysis and implementation of corporate strategy in a global business context. Extensive readings and class participation are required. Prerequisite BUS 400.

BUS 442 - Project Management
3 Credit(s)
Develops the student's understanding and ability to plan and organize the various components required for successful project management. Emphasis will be on the fundamental steps essential for and organization to meet goals and objectives using effective project management. Prerequisite: BUS 400 or permission of instructor.

BUS 445 - Sales Management
3 Credit(s)
Planning, employment, organization, training, evaluation and compensation in combination with trends in sales management are integral areas of study. Additionally, emphasis will be given on developing new sales approaches for achieving organizational goals.

BUS 448 - Small Business Management
3 Credit(s)
Effective processes for managing small businesses in today's global economy will be studied. Research available resources for small businesses and effective management structures and developing a plan for managing a small business comprise the basic content of this course. Small business owners might be invited as speakers.

BUS 450 - Logistics
3 Credit(s)
Explores a framework for understanding all the firm's movement-storage activities necessary to provide products to customers where and when they are desired. Transportation, warehousing, inventory, order-processing, and handling activities are investigated in terms of their impact on customer service and total distribution cost, focusing on both domestic and international markets. Prerequisite: BUS 315

BUS 452 - Marketing Management
3 Credit(s)
An in-depth analysis of the quantitative and qualitative factors involved in the management of the marketing function. Also, the non-quantitative tools of management will be applied to marketing. Students must develop a course project. Prerequisite: Completion of junior-year business core courses.

BUS 453 - International Business
3 Credit(s)
Study of the political, economic and cultural environment of international business, the comparative advantages of countries and the strategies companies may pursue to gain and sustain competitive advantage. Particular attention will be given to the features of the strategic and functional areas of management that are distinctive to international business. Prerequisite: Completion of junior-year business core courses.

BUS 455 - Retail Management and Marketing
3 Credit(s)
Study of contemporary product and service retailing, including topics such as the components of the retail mix and the functional areas of retailing. Also examined are the marketing strategies of major retail companies as well as the trends that shape them. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Prerequisite: BUS 315.

BUS 457 - E-Commerce
3 Credit(s)
E-Commerce, through a business application, directly applies marketing strategies and concepts to a practical commerce-based website. It prepares future business decision makers for the rapidly changing world of Web business practices. Prerequisite: BUS 315 and computer/web literacy

BUS 459 - Advertising
3 Credit(s)
Focuses on communication tools in marketing management: advertising, sales promotion, personal selling, public relations and publicity, packaging and their interaction with personal selling and both externally and internally with organization. Course culminates with the development of an integrated marketing communication plan. Prerequisite: BUS 315.

BUS 493 - Special Topics
1-3 Credit(s)
By arrangement with the instructor.

BUS 516 - Marketing Research
3 Credit(s)
A seminar outlining the essential components of marketing research. Emphasis is given to the systematic and objective analysis of market research processes. A written and oral research project is required. Prerequisite: BUS 315 and BUS 452.

BUS 597 - Summer Intern Program
1-3 Credit(s)
Students may earn up to three credit hours that are applied to total hours required for graduation but may not be applied to core hours. Please see the program director for program information and application forms.

BUS 597 - How to Start and Manage a Business-A Seminar
3 Credit(s)
Students receive instruction in five areas, namely; Management, Marketing, Finance, Business Law, and Human Resources selection and development. A Business Plan is developed by the participants for a business of their choice.