A student majoring in marketing/management must complete a total of 49 credit hours. The student is first required to complete a common core of business courses in addition to the general college requirements. This core consists of the following courses totaling 34 semester hours:
Sophomore Year:
ACC 209 Principles of Accounting I
ACC 210 Principles of Accounting II
ECO 202 Principles of Microeconomics
ECO 203 Principles of Macroeconomics
ECO 206 Business and Economics Statistics
MTH 213 Differential Calculus
Junior Year:
BUS 315 Principles of Marketing
BUS 320 Quantitative Analysis
BUS 330 Financial Management
BUS 400 Management Theory and Practice
LAW 320 Business Law I
In addition to this business core, the marketing/management major must take 15 advanced semester hours in marketing/management. The following courses are required:
BUS 452 Marketing Management
BUS 453 International Business
BUS 516 Marketing Research
Also, the student must take one of these two courses:
BUS 418 Readings in Power, Leadership and Responsibility
BUS 419 Business Ethics
And one of the following:
BUS 440 Operations Management
BUS 441 Strategic Management
Business students are encouraged to take additional mathematics and computer science courses. Also, it is recommended that they learn a second language. The following courses are recommended as electives:
Speech 356 Organizational Communication
Philosophy 107 Introduction to Logic
Business 302 Business writing
Additional electives in marketing and management are encouraged as well.
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