Economics and Business Administration

: I have extensive experience in education and the business community. My career started at Miami University where I was a member of the faculty for three years teaching marketing and advertising courses. In 1983, I shifted gears and spent the next 20 years working in the marketing field as a director of marketing for several firms ranging from small businesses to large corporations. During the last few years, my husband and I became entrepreneurs, starting and managing our own marketing consulting firm in Utah and Indiana. I believe the practical application of business theory allows me to bring an added dimension to the classroom. Although my first priority continues to be my teaching position with Hillsdale College, I still occasionally consult with area businesses to stay current in my field.

Permission marketing and its relationship with marketing communications, customer response and sales effectiveness.

Although I enjoy most aspects of each course I teach, I particularly enjoy the Marketing Principles class. Since all EBA majors are required to take this introductory course, I view this class as an opportunity to pass my passion for the marketing field on to the next generation.

I enjoy receiving emails from former students who tell me they appreciated the quality education they received at Hillsdale.

Having previously taught at a much larger university, I enjoy the smaller classroom sizes that allow more personalized teaching opportunities.

To make the most of your college experience, you should become active in at least one organization that interests you, develop new, diverse friendships and immerse yourself in studies you enjoy.

The quality and commitment of the students to explore coursework that is intellectually challenging and rounds out their educational experience.

sking@hillsdale.edu