The marketing/management curriculum places emphasis on creating well-rounded, literate entrepreneurs, business professionals, and economists.
The study of business is a vehicle used in obtaining a broad-based, liberal arts education. A strategic viewpoint is adopted where functional areas are interrelated and considered in a larger economic and social context.
An entrepreneurial focus, emphasizing new ventures and family-owned businesses, permeates much of the required coursework.
A moral philosophy of business and economics is routinely presented in the required courses.
Requirements
Note: This represents a general overview of the major and minor. For more information, please consult the current college catalog, or contact the department.
Marketing Major
In addition to the 31 hours comprising the business core, students majoring in marketing must complete 15 hours in advanced finance coursework and two (2) hours of approved business special topics courses for a total of 48 credit hours.
Marketing Majors complete all of the following:
- Business 452: Marketing Management
- Business 516: Marketing Research
- Business 493: Special Topics
Marketing Majors complete three (3) of the following:
- Business 306: Small Business Management
- Business 345: Professional Selling
- Business 353: International Business
- Business 442: Project Management
- Business 457: E-Commerce
- Business 459: Advertising
- Business 460: New Product Development
- Business 493: Special Topics
Business Administration Core
The marketing major requires the completion of a common core of business courses in addition to the general College requirements. This core consists of the following courses totaling 31 semester hours:
Sophomore Year
- Business 201: Enterprise In a Commercial Republic
- Economics 202: Principles of Microeconomics
- Economics 206: Business and Economic Statistics
- Accounting 209: Principles of Accounting I
- Accounting 210: Principles of Accounting II
Junior Year
- Business 315: Principles of Marketing
- Business 320: Quantitative Analysis
- Business 326: Leading People and Teams
- Business 330: Financial Management
- Law 320: Business Law I
Senior Year
- Business 499: Business Capstone
Marketing Minor
The marketing minor consists of 18 credit hours and includes:
- Business 201: Enterprise in a Commercial Republic
- Business 315: Principles of Marketing
- Business 493: Special Topics
- Any four (4) courses from the following:
- Business 306: Small Business Management
- Business 345: Professional Selling
- Business 442: Project Management
- Business 452: Marketing Management
- Business 457: E-Commerce
- Business 459: Advertising
- Business 460: New Product Development
- Designated sections of Business 493: Special Topics or
- Economics 105: Introduction to Political Economy or
- Economics 202: Principles of Microeconomics